Read before you buy. Decide before you commit.
Use practical guides to understand the decision, then explore Stratogenic books and working tools only when they fit.
Decision guides
Explore the collection
Account Manager Operating System
Hold the account lifecycle together without running on impression.
Best for: New and developing CSMs, KAMs and account managers.
AI Agent Readiness Kit
From an Impressive Demo to a Pilot With a Tested Shutdown
Best for: Founders and operators considering tool-using AI where actions, permissions and external state create material risk.
AI Project Operating System
From Scattered Chats to One Living Project Authority
Best for: Solo operators and small teams with a real offer who repeatedly create discovery content, lead magnets, email sequences, calls to action and sales-page updates in Claude or ChatGPT.
AI Workflow Decision Kit
From an AI Demo That Felt Fast to a Workflow With a Real Number
Best for: Small teams deciding where AI should and should not enter repeated operational work.
Applied AI Business Bundle
From One Prompt to a Maintained Project, Controlled Workflow and Bounded Agent
Best for: Operators who need reliable AI-assisted outputs without collecting disconnected prompt tricks. Solo operators and small teams with a real offer who repeatedly create discovery content, lead magnets, email sequences, calls to action and sales-page updates in Claude or ChatGPT. Small teams deciding where AI should and should not enter repeated operational work. Founders and operators considering tool-using AI where actions, permissions and external state create material risk.
Controlled Recovery Incident Pad
A bound working edition for controlled-recovery incidents.
Best for: Strategic Outcome practitioners who want a bound working edition alongside the digital practitioner package.
Customer Decision Meeting Pad
Open on the table in customer reviews, QBRs and executive meetings.
Best for: Strategic Outcome practitioners who want a bound working edition alongside the digital practitioner package.
Customer Success Field System
Operate the account lifecycle and decision-led QBR route in one connected system.
Best for: Customer success and account-management practitioners who want one connected operating workspace rather than separate point tools.
Digital Product Outline Pack
From an Idea Too Big to Finish to an Outline Buyers Already Paid For
Best for: Experts and operators turning useful knowledge into a first paid digital product.
Etsy Listing Pack
From an Unclear Listing to One Buyers Can Understand and Trust
Best for: Early Etsy sellers with a product or digital file ready for a controlled listing test.
First Client Without a Portfolio Kit
From a Usable Skill Nobody Can See to an Offer Real Buyers Can Assess
Best for: New freelancers and service providers with a usable skill but no public portfolio or client history.
From Busy to Meaningful Progress
Direct finite attention towards work that changes what matters, then revise the direction from evidence.
Best for: New founders, first-time operators, independent workers and role changers managing more possible work than they can meaningfully advance.
From Customer Escalation to Controlled Recovery
Replace escalation theatre with bounded commitments, visible authority, customer acceptance and an inspectable recovery route.
Best for: New and role-adjacent CSMs, KAMs, BDMs, service leads and sponsors handling material customer escalations.
From Customer Review to Customer Decision
Turn a customer review from an update meeting into evidence, choices, owned action and a recorded decision.
Best for: New and role-adjacent KAMs, CSMs, BDMs and facilitators who need a customer review to produce an inspectable decision.
From First Contact to Earned Conversation
Prepare a credible reason to call, listen without forcing discovery and agree the smallest useful next step.
Best for: New and role-adjacent BDMs, AEs, KAMs, CSMs and founders who need a credible way to begin a commercial conversation.
From Opportunity to Shared Decision
Turn interest into a decision that names the customer problem, missing evidence, affected people and mutual actions.
Best for: New and role-adjacent BDMs, AEs, KAMs and solution specialists handling complex B2B opportunities.
From Promise to First Value
Carry the promise into delivery with explicit assumptions, ownership, acceptance conditions and a route to first value.
Best for: BDMs, KAMs, CSMs, implementation leads and adjacent operators handling complex B2B sales-to-delivery transitions.
From Renewal to Strategic Partnership
Make renewal a defensible relationship decision grounded in realised value, future ambition and mutual investment.
Best for: New and role-adjacent KAMs, CSMs, commercial owners, service leads and executive sponsors approaching a material renewal.
From Self-Doubt to Earned Confidence
Build task-specific self-trust from evidence, safe practice, honest competence boundaries and recovery.
Best for: New founders, first-time operators, role changers and people taking on visible or unfamiliar work.
From Stuck to Useful Action
Turn uncertainty, avoidance and over-preparation into the next credible action that can teach you something.
Best for: New founders, first-time operators, independent workers and people beginning unfamiliar work.
Getting Your First BDM Role
Prepare direct, evidence-backed answers that survive follow-up for a business-development or BDM interview. Ends at the offer; does not teach how to run the role.
Best for: People preparing for BDM, new-business sales or account-executive-adjacent interviews, especially where the employer expects sales-methodology fluency.
Getting Your First CSM Role
Prepare truthful, relevant and evidence-led answers for a customer-success interview. Ends at the offer; does not teach how to run the role.
Best for: People preparing for CSM, KAM and account-management interviews, especially in managed-services environments.
Getting Your First SDR Role
Prepare a rehearsed, evidenced live cold-call performance and honest, sourced numbers for an SDR or BDR interview. Ends at the offer; does not teach how to run the role.
Best for: People preparing for SDR, BDR or top-of-funnel prospecting interviews, especially where the employer tests a live mock cold call.
How Long It Really Takes
A private record of your guesses about how long jobs will take, and what actually happened. You guess a range and say how sure you are, do the job, and record the minutes before you explain anything. Your guess is locked once it is saved, and the record shows how your results run against your guesses, kind of job by kind of job. It is a working version of Prediction Before Action from The Evidence-Based Life.
Best for: Anyone whose jobs keep taking longer, or sometimes shorter, than they expected, and who would like to see the pattern in their own record.
Impressing in Your First BDM Role
Turn interview-vocabulary frameworks into real first-90-days pipeline habits: qualified evidence, forecast honesty, a structured 30/60/90 review.
Best for: People who have just accepted or are about to start a BDM, new-business sales or business-development role.
Impressing in Your First CSM Role
Turn a new CSM hire into someone visibly earning trust in their first 90 days, using real evidence discipline instead of a performance.
Best for: People who have just accepted or are about to start a CSM, KAM or account-management role.
Impressing in Your First SDR Role
Turn interview-vocabulary cold-calling frameworks into real first-90-days prospecting habits: a genuine dial log, a rejection log reviewed weekly not daily, and a structured 30/60/90 review.
Best for: People who have just accepted or are about to start an SDR, BDR or top-of-funnel prospecting role.
Practical Prompt System
From Prompts That Work Sometimes to One That Passes a Written Test
Best for: Operators who need reliable AI-assisted outputs without collecting disconnected prompt tricks.
QBR Command Centre
Prepare, run and follow through a decision-led customer review.
Best for: Customer success and account managers in managed-services environments.
Shared Decision Call Pad
A compact call-side working edition for shared decisions.
Best for: Strategic Outcome practitioners who want a bound working edition alongside the digital practitioner package.
Side Income Sprint Sheet
From Another Income Idea to One Route Actually Tested
Best for: People seeking practical extra income who need a small, time-limited test rather than a new identity or elaborate business build.
Strategic Outcome Desk Pads
An A5 Decision Tear Pad for substantive conversations and an A6 By-the-Phone Pad for fast live-call capture.
Best for: Customer-facing practitioners across the Strategic Outcome lifecycle who need a paper-first record beside a conversation or call.
Strategic Outcome Fieldbook
The complete Strategic Outcome lifecycle bundle in one bound working edition.
Best for: Strategic Outcome practitioners who want a bound working edition alongside the digital practitioner package.
The AI Experiment Logbook
A reproducible record of the task, baseline, system version, test cases, failures, review burden and deployment decision.
Best for: Founders, operators, product teams and consultants running bounded tests of prompts, workflows or agents.
The Break-Even Calculator
A private break-even and CAC-payback calculator covering four revenue models — transactional, subscription, services and marketplace — because the same price and cost break even at wildly different volumes depending on the shape of the business. Save multiple named scenarios on your device and compare them side by side.
Best for: Anyone pricing a product, service or subscription who wants a real break-even number and CAC payback period instead of a single generic calculator that assumes one business model fits all.
The Business Plan Reality Check
A private business-plan consistency checker — enter this month's price, cost, capacity and collection assumptions and it runs a real 12-month cash-flow simulation on your device, with five plain PASS/HOLD checks. A lighter, one-scenario companion to a full financial model, not a replacement for one.
Best for: Anyone sanity-checking a single set of business-plan assumptions before committing to them — a founder, a side-hustle owner, or anyone about to write numbers into a funding application.
The Consistency Record
A private habit tracker that keeps your record on your device and shows your real weekly pattern instead of a streak that resets to zero and calls it failure.
Best for: Anyone who's abandoned a streak-counter habit app after one missed day made the whole record feel worthless.
The Debt Payoff Plan
A private monthly-interest estimator for snowball and avalanche strategies, compared side by side on your device with a live graph and explicit calculation limits.
Best for: Anyone paying down more than one debt who wants a real comparison of payoff order, not a guess.
The Decisions That Made Me
A humane record of turning points, constraints, consequences and the meanings that changed over time.
Best for: Adults who want to understand their life through pivotal choices without turning memory into certainty or every difficulty into a lesson.
The Doing OK Checklist
A private checklist for low-energy days and for starting again from very little. It acknowledges each small thing you did, reads the day back, lets you make the list your own, keeps a five-week record on your device, and lets the screen grow warmer as the day fills in.
Best for: Anyone whose days have got small, whether from low energy, a hard stretch or starting again.
The Eisenhower Matrix
A private task-sorting tool: answer two honest questions per task — urgent? important? — and it sorts itself into four quadrants automatically on your device. No spreadsheet formulas, nothing to sort by hand.
Best for: Anyone whose to-do list has stopped distinguishing between what's actually important and what's just shouting loudest.
The Email Sequencing System
One quick-use card and an optional working system for prospecting, onboarding, review, recovery and renewal emails.
Best for: SDRs, BDRs, customer success managers and account managers who repeatedly write relationship-dependent revenue emails and want a method they can own and improve.
The Evidence-Based Business Plan System
Build a working, partner or funding business plan whose claims, financial assumptions, capacity and next actions can be checked and revised.
Best for: UK founders who need a working, partner or funding plan without pretending that a forecast guarantees demand, lender acceptance or business survival.
The Evidence-Based Founder
Take a side-hustle or first venture from uncertain activity to a proportionate structure, bounded offer and honest first-customer test.
Best for: People testing a side-hustle or first business who need a proportionate UK or US structure, a reachable buyer and credible demand evidence.
The Evidence-Based Life
A practical philosophy for imagining boldly, acting honestly and revising without surrendering ambition.
Best for: Founders, new and adjacent operators, thoughtful professionals and readers tired of both magical thinking and analysis paralysis.
The Evidence-Based Life Fieldbook
A complete, self-guided practice for making one consequential decision at a time, learning from what happens and keeping ambition answerable to reality.
Best for: Readers of The Evidence-Based Life and Tuesday Afternoon who want the complete guided-practice edition; also complete and usable standalone.
The Evidence-Based Reading Journal
A durable record of what a text claims, what supports it, where it stops and what it changes.
Best for: Thoughtful readers, book-club members, researchers and professionals who want to retain, test and use what they read.
The First 90 Days Decision Journal
A 13-week record of role expectations, relationships, questions, evidence, useful action and 30/60/90-day decisions.
Best for: People beginning a new job, role, promotion or internal move who need a thoughtful learning record rather than a performance theatre checklist.
The Friction Log
A private tool for breaking an overwhelming task into one small piece, pairing completion with something that feels good, or naming what got in the way — six honest reasons, no streaks, no shame.
Best for: Anyone whose to-do list has a task on it that's been quietly avoided for weeks, not for lack of trying.
The Goal Reality Check
A private progress check that rates every entry on your device — real progress, just activity, or stalled — so a busy week cannot quietly pass as a productive one.
Best for: Anyone who's been busy on a goal for weeks without being sure any of it actually counted as progress.
The Invoice Tracker
A private invoice tracker for freelancers and small businesses — not due, due soon, overdue or paid, computed live from the due date, not a status you pick. Your records stay on your device; reminder drafts and calendar files open in your own apps.
Best for: Anyone invoicing clients directly who's tired of an aging column they have to update by hand, and dreads writing the second follow-up email.
The Job Search Tracker
A private job search tracker — prospect to outcome — that keeps the exact CV and cover letter you sent with each application on your device, with a reusable STAR-method interview answer bank, a live conversion-rate dashboard, and a prep-prompt builder that turns your saved material into a research-instructed interview brief for any chat AI.
Best for: Anyone running more than a handful of live applications at once who's lost track of which CV version went where, and wants their interview answers ready before the call, not during it.
The Money Leak Log
A private spending log that tracks subscription creep and impulse spending together on your device — flags what you're not using, names what drives the impulse buys, and never moralises either one.
Best for: Anyone who suspects they're bleeding money on subscriptions they forgot about and purchases they can't explain.
The Practical Agency Series
A three-part behavioural operating system for judgement, useful action and deliberate direction.
Best for: New founders, first-time operators, independent workers and role changers building a practical personal operating system.
The Project Reality Check
A private project-status tool that computes healthy, drifting, blocked or paused from the update history on your device, separating a chosen pause from an unnoticed drift.
Best for: Anyone juggling more than one project who suspects at least one of them has gone quiet without anyone deciding to pause it.
The Prospect Research Brief
A printable, editable and AI-assisted working system for researching a named organisation without manufacturing familiarity or certainty.
Best for: BDMs, SDRs, AEs, outsourced sales practitioners, consultants and founders researching a named organisation before outreach, discovery or account planning.
The Reach-Out Starter
A private 30-day starter for getting back in touch with people. Each day offers one small action towards one person, in three sizes, with short message starters and a thank-you register. It keeps the record on your device and reads the week back without a streak or account.
Best for: Anyone who would like to get back in touch with people, whether after a hard stretch, a move, a busy year or just drifting.
The Savings Goal Planner
A private savings planner: set a target date or monthly amount and it computes the other on your device, plus a purchase reality check showing what a spend costs your timeline.
Best for: Anyone saving toward a real target who wants a straight-line number to hit, not a vague intention.
The Small Business Experiment Logbook
A decision-grade record of assumptions, customer behaviour, cost, learning and the next commercial commitment.
Best for: Founders, independents and small teams testing an offer, audience, price, channel or delivery method before scaling.
The Strategic Outcome Practitioner Suite
One connected operating system from first contact through opportunity, delivery, review, recovery and renewal.
Best for: Commercial and customer teams that need one consistent operating system from first contact through renewal, including the escalation exception lane.
The Time Audit
A private time audit: plan a block, log what happened and see the gap by category, computed on your device rather than reconstructed from a felt impression of the day.
Best for: Anyone who's ended a day certain it was full and unable to say what actually filled it.
The Wind-Down Starter
A private thirty-night starter for building an evening transition one step at a time. Choose one to three small steps that help mark the end of the day, tick them on the nights you do them, and watch thirty stones fill as the screen settles. When the record shows the transition is holding, the weekly review offers one more step. It records which steps you ticked and nothing about how you slept.
Best for: Anyone who knows roughly when they would like to be in bed, finds the last hour of the evening slips away, and would like a short routine they can build up gently.
Tuesday Afternoon
Sixteen fireside stories in which Grandad's experience meets three younger people who are allowed to answer back.
Best for: Older teenagers and adults, including readers who would not ordinarily choose a management, psychology or self-development book.
Validation Page Template
From a Promising Idea to a Build Decision Backed by Real Behaviour
Best for: Founders and creators with an idea that has not yet earned enough buyer evidence for a full build.
What If...?
A private record for a worry about something that has not happened yet. Name it, say when you will know, and guess two things separately: how likely it is and how bad it would really be. The guess locks when you save it, and when the moment comes you record what actually happened. A secondary Both sides mode helps with a decision you keep re-arguing: write the story, write the plain record, and underline what appears in only one version. The two records stay separate. The tool works offline, has no account and makes no network requests.
Best for: Anyone who finds a worry keeps circling back to the same worst case, or a decision keeps getting re-argued instead of settled, and who would rather see what their own record says than keep going round.