Find the first ten customers manually enough to hear the market. Name reachable buyers, reconstruct recent buying events, offer one bounded next step, ask for a proportionate commitment and record payment, delivery, refusal, delay and referral separately.
Ten is a learning sequence
Which ten real people can you name and reach lawfully?
A concrete list tests access rather than audience size.
What buying event makes the conversation timely?
Relevance earns attention more reliably than generic founder enthusiasm.
What commitment counts as evidence?
Payment, deposit, booked diagnostic or supplied data is stronger than praise and must be labelled accurately.
| Stage | Record | Do next |
|---|---|---|
| Conversation | Trigger, workaround, cost and authority | Refine buyer or offer language |
| Commitment | Deposit, payment, introduction or explicit no | Deliver or stop as agreed |
| Delivery | Time, exceptions, outcome and support | Decide what deserves repeating |
Frequently asked questions
Start where the named buyer already encounters the problem: existing relationships, specialist communities, local networks, marketplaces or direct outreach used lawfully and respectfully.
Usually only when the offer, tracking and loss limit are clear. Founder-led conversations often teach more before scale.
Do not merely increase volume. Review access, buying event, problem consequence, proof, offer, price and trust; then reshape, pause or stop against the pre-written rule.